This video was produced for Bloom, an app that supports individuals with intellectual and developmental disabilities (IDD) through movement, connection, and personal empowerment. Filmed on-location with Bloom athletes, the piece showcases a series of expressive, direct-to-camera moments where participants share how the app makes them feel — strong, happy, confident, and proud. The energy is upbeat, the visuals are vibrant, and the message is clear: Bloom helps people show up as their fullest selves.
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